I have exciting news about Tutorful’s new brand identity and wanted to share it here first.
Back in 2015, with nothing but a basic website, a telephone, and a paper directory of tutors, we set off on our mission to ensure that students across the Sheffield area had access to trustworthy, experienced tutors.
Six years on and Tutorful has grown and evolved more than we ever could have imagined.
Today we launch a brand new identity & look and feel for the Tutorful website and apps. Please take a look for yourselves and let us know what you think.
We wanted our brand to not only reflect the benefits that online tutoring can bring to an educational journey, but also provide clarity around what we represent as a brand. This seems even more prudent now that we’re on the brink of a huge milestone as we reach our 2,000,000th lesson on Tutorful!
Whilst we’ve always loved our website, we didn’t feel that it showcased a visual identity that was truly representative of Tutorful and where we are going. We want it to resonate with our audience, inspire trust and confidence in Tutorful, and represent the values that we hold dearly.
We believe we are building a recognisable brand - something that people can associate with a fantastic choice of tutors, an outstanding online experience, and our vision of providing the highest quality of online tutoring to help unlock a child’s true potential.
We’re also delighted to say we are now an international company, with the launch of our Irish site, with many more markets to come. We believe our new look and feel will help us spread our message throughout the continent.
We had the pleasure of working with the incredible folks at Output who helped us understand the needs of our target market and create an identity that is accessible, easy to navigate, and looks fantastic.
We also held a number of focus groups to get realistic feedback on the new designs, so that we could ensure our website worked for the people who would actually be using it. We’ll keep listening and evolving and building on the work that we are releasing today
Although the site will look very different, nothing will change as far as usability - lessons will still be accessed in the exact same way, they will just be housed on sites and apps that are more reflective of who we are as a company.
We’re delighted that Tutorful has a fresh new identity - one which we hope you will love as much as we do!
I can’t thank everyone enough for being part of our journey - we’d have never made it this far without your support. I’ll do my best to keep you updated on our upcoming plans, but until then - go check out our new site!